| Type | Private |
|---|---|
| Founded | 1978 |
| Headquarters | Detroit, Michigan, United States |
| Key people | Marc Buchanan (founder) |
| Industry | Fashion |
| Products | Apparel and Accessories |
| Website | www.pellepelle-europe.com |
| Alexa rank | 2,302,119[1] |
Pelle Pelle is an urban fashion brand designed by Marc Buchanan.[2] Pelle Pelle was launched in 1978 and started as a leather outerwear company.[3][4][5] The brand was also the first brand to launch the designer baggy pants. Pelle is based in Auburn Hills, Michigan.[6]
The company was recently asked by some founders of hip-hop, Furious Five and Grandmaster Flash to create a leather jacket for them to wear that was studded when they were inducted in the Rock ‘n Roll Hall of Fame. This brand is also seen in “Notorious,” a 2009 motion picture that chronicles the life of Biggie Smalls, a rap artist.
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Pelle Pelle is an urban fashion brand which originated in the 1970s when the hip-hop era emerged. A revolution in fashion took the form of comfort in baggy pants and loose clothing for emcees and breakdancers. Designer Marc Buchanan specialized in creating brightly colored, highly embellished leather jackets, and branched out to sportswear and other outerwear.
In 2003, Pelle Pelle was fined $40,000 by the Federal Trade Commission for placing inaccurate labels on several types of men's pants and jackets. The clothes were labeled as being able to be cleaned by a washing machine; however, the garments were damaged when washed.[7]
In the fall of 2009, Threadless added women’s handbags to their product line:[8]
Pelle Pelle leather jackets include a light leather jacket for spring or a heavy one for winter. Most jackets have fur trimmings. Bomber jackets made of leather are available in adult as well as children sizes.[9]
The company specializes in blending urban gear with street clothes. In 1978, this clothing line catered to only men but is now producing clothing for teenagers and women, as well.[10]
Pelle Pelle launched its handbag line in fall 2009[11]
Many "celebrities" have worn Pelle Pelle such as 50 Cent, G Unit, Ludacris, NFL Player Marques Colston, Usher, Dru Hill, Bobby Brown, Fat Joe and more recently Mario.[12][13]
On January 10th, 2009, R&B singer Mario ventured to be the face of Pelle Pelle's European Spring/Summer 2009 campaign with various press shots for the campaign running throughout the next few months.
Gloria Velez appeared in a Pelle Pelle promotion at a Las Vegas event signing autographs and posing for photographers wearing nothing but Pelle Pelle body paint. [14]
On September 14th, 50 Cent wore Pelle Pelle at the final show of Eminem & Jay Z’s “Home & Home Tour” at Yankee Stadium. [15][16]
In an official Pelle Pelle Video (shot by Dukatti Films), Dro Man is shopping for Pelle Pelle and street dancing. [17][18]
In an effort to get into the game, Pelle Pelle created its own music video premiering Pelle Pelle apparel. [19]